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The Walking Dead: Survivors
Skybound’s PvPvE mobile title gave us the chance to transport our audience into the world of The Walking Dead. Our live-action piece elevated the authentic game experience with sharp creative and talent on an in-the-flesh shoot.
Delivered Elements:
Western Launch Campaign Creative
& Content Strategies
Target Audience Messaging
Live-Action TV Spot
Brand Identity & Positioning
Services:
Campaign Strategy
Live-Action Production
Editorial
Game Capture
Music Supervision
Visual Effects
A/V Post Production
Concepting & Script Development
CHALLENGE:
CREATE A STANDOUT, MASS-APPEAL SPOT THAT HITS THE PLAYER EXPERIENCE.
WINNING THE FIGHT WITH AUTHENTICITY
Hitting the trifecta began with timing: we planned our TV spot to air alongside TWD’s final season premiere, positioning ourselves as a natural next step for fans to explore even after the show’s finale. This led to a creative concept that put real-world players right in the middle of the post-apocalyptic world of TWD. From there, our spot drove home the key player promise: the freedom to create and play out their own TWD stories.
We worked hand-in-hand with Skybound to cast and outfit every performer – Walkers included.
Our concept stood out from the pack of related titles and side-stepped IP pitfalls by featuring original characters in a familiar world.
The 3-day live shoot was fortified by heavy Post-Production; we cloned extra walkers, extended our sets, and pumped in effects that were able to keep us in budget while looking premium.
