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Metaphor: ReFantazio
SEGA’s Game of the Year-nominated JRPG is more than meets the eye. Entranced by its nuanced mysteries, we joined up with the legendary development team of the Persona series to bring their tantalizing adventure to a new audience.
Delivered Elements:
Tagline
Launch Campaign Creative & Content Strategies
Gameplay Trailers
Social Content
OOH
Services:
Campaign Content Strategy
Social Strategy & Execution
Concepting & Script Development
Editorial
Game Capture
Motion GFX Design & Animation
Digital Billboard Design & Animation
CHALLENGE:
STAND OUT IN THE WEST WITH AN OWNABLE JRPG IDENTITY
As you might expect from its title, Metaphor: ReFantazio holds deeper meaning beyond its fantasy story and gorgeous setting. What you might not expect is the broader subversion of its own genre.
Few titles question JRPG conventions the way Metaphor does.
Our approach got core fans hyped and introduced new players to the franchise, turning a new IP into the
best-selling title
in the studio’s history.
Insight IQ ranks any engagement above 3.96% as “ exceptional.”
At a whopping 7.36% engagement rate,
our social campaign got core fans talking — and sharing — our content to a broad, mainstream audience.
Our organic social outreachwas viewed more than any previous Atlas campaign, putting this game’s launch on the radar for a new, Western audience.
*Views as of the game’s release day
