It may seem like a genre nuance, but leading with adventure changes everything. This is because Indy’s superpower is his mind. It’s how he outsmarts foes, and thinks on his feet in a pinch. Spelling this out for players used to nonstop-shoot-’em-ups was no easy feat. Luckily, we leveraged our own superpowers (A/V!) to show how our hero thinks his way through combat, traversal, and puzzles. Plus, we convinced skeptical players used to 3rd-person RPG’s that the 1st person camera is a game-changer: it’s how you become Indiana Jones.

When we think of the DNA of an Indy adventure, our minds latch onto a few key elements: the iconic score. A sneering villain. A global mystery. And of course, snakes. That makes up just the first 30 seconds of our Launch trailer. The rest is an escalating showcase of Indy’s storied allies, puzzle-solving prowess, whip-cracks, wise-cracks, and one of our favorite trailerized cues of all time. It is the purest distillation of what makes Indy, Indy.