Guardians Of The Galaxy

Eidos Montreal’s single-player RPG made hanging out with the Guardians an intergalactic joyride. With Star-Lord running the show, our campaign proved the game as a unique entry in a crowded franchise, and won fan favor with attitude, solid storytelling, and 80’s jams.

Delivered Elements:
Brand Identity & Positioning
Trailers & Social Content
Voice & Messaging
Key Art
Logo

Services:
Launch Campaign Creative & Content Strategies
Concepting & Script Development
Editorial
Game Capture
Visual Identity
Motion GFX Design & Animation
Music Supervision
A/V Post-Production
Live Action Production

CHALLENGE:

BUILD A DISTINCT IDENTITY FOR A SOLO-PLAYER TITLE FROM A BELOVED MARVEL IP

Familiar faces. fresh take.

To create a unique visual identity that both stands on its own merits and reflects the existing Guardians of the Galaxy franchise, we started by leaning into Peter’s 80’s hair-metal inspired style. This in-game theme allowed us to position the Guardians with a little more edge and grunge, resulting in an aesthetic that felt fresh yet familiar to fans. We then rounded out that look by taking cues from Eidos Montreal’s awe-inspiring in-game visuals, leading to a visual identity that felt wholly new, yet wholly Guardians.

When designing the logo, we explored a number of different looks, including some that were black and white. But one thing never changed — we aimed for something that would make you stop whatever you were doing and call “SHOTGUN!” in the Milano. Our logo looks like the sort of glam rock sticker you might see slapped on the back of a tour van or on sale at a merch booth. It says “Let’s party” and “Buy me a beer. I’ll get the next round.” But you never get the next round, because the galaxy needs your help. Your friend will understand. Anyway. That’s all in the logo.

making our galactic debut

FAN EXPECTATIONS

• ONLINE MULTIPLAYER
• CHARACTER SWITCHING
• LIVE SERVICE
• MCU NARRATIVE

Our Game

• SINGLE-PLAYER
• SOLO CHARACTER
• ACTION RPG
• ORIGINAL STORY

MESSAGING:

We knew that our announcement would be immediately met with strong assumptions and expectations from Marvel fans and players who are passionate about what a Marvel experience should be. To meet these conversations head-on, we developed a digital reveal event at E3 that tackled those questions and proved the game as a legitimately fun–and authentically Marvel–experience with a singular top-line message:

Jump into star lord’s jet-boots and command the guardians yourself.

E3 Digital Event Reveal

Our reveal not only ignited our audience’s passions; it moved units. The game instantly jumped to the top of GameStop’s pre-order charts coming out of E3.

SHORT RUNWAY. MAXIMUM IMPACT

AWESOME HEROES, AWESOME TUNES

CAMPAIGN STATS

4.8M

TOTAL YOUTUBE VIEWS

94%

LIKE RATIO

2.4M

ORIGINAL SOUNDTRACK STREAMS

New Business:

Guardians Of The Galaxy