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Godfall
The PlayStation 5 debuted with a new IP worthy of the platform’s power and hype:
GODFALL. To give this next-gen entry a grand entrance onto the world stage. Gearbox turned to us to build up a brand strategy and platform that could carry the prestige of the game’s Exalted Knights to launch – and well into the future.
DELIVERED ELEMENTS:
Campaign Creative Platform
SERVICES:
Creative Strategy
A NEXT-GEN CHALLENGE:
Godfall wanted its own throne in the looter genre. Blending high fantasy, swords and sorcery, it arrived as a new kind of looter-slasher hybrid. Our campaign needed to measure up to the promise of next-gen gaming – and prove Godfall as a gorgeous game to play and behold.
Solid brand campaigns require solid foundations. We started by laying out a set of personality-forward MARKETING PILLARS that defined Godfall’s authentic, distinct offerings to players.
POWER FANTASY
Godfall is the ultimate power fantasy, putting swords and sorcery in the hands of players to take down literal gods. Our platform calls out to the fearless. the ambitious, and the hungry to say, “this was made for you”
SLASHING & LOOTING
At its core, Godfall is a looter. But it’s not about filling up an inventory or upping stats-it’s about fighting to take everything and anything. It’s for players who are never satisfied with what they have, and always strive to be better, faster, stronger – never bowing down to anyone.
…TO GODHOOD.
…TO MASTERY.
…TO GREATNESS.
ASCEND served as an internal north star, a single word that always pointed creative toward showing off the rise to godhood via a loot-packed, next-gen power fantasy. Beyond its internal usage, ASCEND manifested throughout the game’s life, from press releases to social media. Even the game’s highest-tier edition was deemed
“the Ascended Edition.“
