If you’re into motor sport, you’d probably be into Motorsport. Forza has been capturing the authentic pro-racer experience for 18 years. Unlike its arcade-style, racing sibling Horizon, Motorsport dials into the passion of pro-racing. It is immersive, precise, and obsessively competitive. Here, every detail counts.

For rookies looking in, it can be easy to get lost in the details. So Motorsport’s campaign had to pull off a balancing act: prove to long-time Forza players that this new entry in the series is the premium experience they expect, while inviting a broader audience into the culture of Motorsport.

Bringing new and returning players along for the ride meant uniting them under one mantra: every part of the racing experience counts.

This insight guided our strategic approach two-fold. First, by positioning the new depth and customization as opportunities for veteran players to earn small victories along the way. Second, by framing essential driving techniques as controllable factors within new drivers’ grasps. In other words, proving progression and competition as our campaign’s driving forces helps both pros and rookies earn their wins.