Forza Horizon

Acting as an extension of Turn 10’s live-service marketing team, we take Forza’s gorgeous racing sim, HORIZON, and drift right on into the social space.
Get in, we’re going scrolling.

Delivered Elements:
Weekly Live-Service Marketing Videos
Promotional Stills
TikTok-Forward Social Content

Services:
Research & Analysis
Social Strategy
Content Concept Development
Editorial
Game Capture & In-Engine Animation
A/V Post Production

CHALLENGE:
AUTHENTICALLY REP FORZA’S CAR CULTURE IN THE SOCIAL LIMELIGHT

HORIZON is a racing festival that welcomes all drivers.

Unlike its ultra-enthusiast cousin Forza MOTORSPORT, both rookies and pros have a variety of ways to race in Horizon. The community is vast and vocal, sharing their passion for the game on social with a wealth of high-quality and ultra-creative content.

When Forza tapped us to head up the bulk of their live-service marketing and social content, we knew this meant we not only needed to meaningfully engage with the community and uplift the awesome content they create, but also to consistently exceed the high-standards they’ve set when it comes to cinematography and understanding car culture.

CAPTURING EVERY TURN WITH…

A TRUE-TO-TRACK POV

The vast majority of our capture mimics real-world camera techniques and shot styles to amplify the immersive sim factor.

A NEW KIND OF ENGINE

In addition to our standard game capture methods, our team utilizes a variety of 3D software and complex, CG production pipelines (ultimately rendered in-engine) to make every drive cinematic and worthy of a photo finish.

CRACKING THE WINNING STRATEGY

Horizon’s TikTok channel must reflect the adventurous, music festival-vibes that draw in such a wide spectrum of racers. The key to this crossover: spontaneity. Fresh challenges are always awaiting players. So we built our strategic and production approaches around this philosophy. We monitor multiple channels to keep our finger on the pulse of player culture. Creative ideas often spring from these spaces, so we optimize our pipeline to turn around reactive content in as little as one day. This enables our teams to hit trends, sounds, and memes at their most relevant peaks.

TOP GEAR SOCIAL

Our targeted social successfully drives the growth of the community and social channels with sales of seasonal game content and game downloads remaining positive years after release

AUTHENTICLLY DRIVEN

Our player-focused content drives higher engagement rates and has HIGHER-THAN-AVERAGE positive sentiment with viewers engaged
with content at median rates 55% higher than other similar-sized brands

MORE DRIVERS

Forza Horizon 5 reached 40 million players by July 2024, up from 30 million players in May 2023 reflecting the ongoing player engagement, driven by consistent social media marketing campaigns