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PUBG – Player Education
With millions already fragging their way up the leaderboards, jumping into PUBG cold can be intimidating. As the skill-gap between vets and newcomers widened, fewer new players returned for their next match. To combat this plateau, we developed a player education campaign that armed novices with skills to take their play to the next level.
Services:
Concepting & Script Development
Motion Graphics Animation
Editorial
Game Capture
A/V Post Production
Delivered Elements:
Series of Plaver Education Videos
CHALLENGE:
TRANSPORT LAPSED NEW RECRUITS BACK INTO THE ZONE
Incoming players had the grit to win, but they were being knocked out before learning the ropes —
SOMETIMES BY THEIR OWN GRENADES.
targeting weak points...
LOOKING GOOD
IS HALF THE FIGHT
Every throwable trick and squad strategy was backed up by masterful capture, so even the most hectic firefights played as smoothly as a freshly-shined helmet.
LEARNINGS OF OUR OWN...
Presenting our spots as getting an edge on the battlefield helped us sidestep any classroom vibes.
Anyone can be their own worst enemy with a bad throw. Tapping into these relatable blunders put us on our players’ side.
There’s no way to guarantee a spot in the end game. Instead, our focus on effective tactics alleviated the biggest pain points.
