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We’re united by our love of all things gaming and pop culture
We are a team of fans and experts, or, as we like to say, “fansperts”* spanning across three powerhouse departments under one roof.
our services
Strategy &
Creative
Driven by audience insights and a deep understanding of market opportunities, our Strategy team maximizes the impact of each decision—and asset—we make. Our Creative team utilizes those insights and opportunities as the bedrock foundation for every campaign and concept we develop.
- Audits, Analysis, & Insights Development for Audiences, Industry, Brand, Channel, and Competitors
- Objectives, Goals & KPI Identification
- Marketing & Campaign Strategy (including Go-To-Market and Live-Service Games)
- Content Strategy (including social/channel-specific strategies)
- Influencer Strategy
- User Acquisition Strategy
- Social Listening, Reporting & Optimization
- Concept Development for Content & Activations
- Naming
- Campaign Platform
- Tone & Voice
- Messaging
- Brand Positioning
- Brand Identity
Design &
Motion
Our Art and Design teams work together in lockstep, whether they’re developing holistic visual identities or motion graphics.
- Visual Identity System & Style Guides
- Logo
- Key Art
- Storyboarding & Pre-Viz
- Illustration
- Animation & Motion Graphics
- CG Design & Animation
- VFX
- OOH
PRODUCTION &
CAPTURE
When a writer on the creative team dreams up something wild and says “making this is someone else’s problem,” they’re talking about our immensely talented, scope-conscious Production & Capture teams who go above and beyond to bring concepts to life. Also, we’ve asked the writers to stop saying that.
- Game Capture & Direction
- Unreal Sequencer Animation
- Creative Editorial
- Experiential (including Digital Events)
- Live-Action
- Music Supervision, Licensing & Custom Compositions
- Post-Production & Finishing
Clients
Why Hammer tho? Glad you/we asked! Because…
we lead with personality
Surely you already love and/or hate that we do this from your time on our website. Our commitment to understanding and expressing a game’s persona is essential to our process. We want our audiences to remember the work we put out into the world, and one of the best ways to do that is to make sure that each campaign has a strong personality and point of view.
we always bring our AAA game
Every idea, asset, activation, and pdf that leaves our physical (and virtual) doors must live up to our highest standards. It doesn’t matter whether our client partner is making the biggest game of all time or a DIY indie — we want our audiences to be as excited as we are to play the games we work on.
we geek outwards
We discover what core fans geek out about, and then use that tinder bed to kindle the flame in broader audiences. This is more than an apt how-to-build-a-fire analogy. When we geek outwards, our work carries that inimitable core fan authenticity even as we lower the barriers to entry for newcomers.
we get games
Gaming isn’t just another vertical we’ve tacked onto our portfolio. It’s our whole point of view. We live and breathe games, and we understand how to reach gamers and gaming-adjacent audiences. Pick any genre: FPS, CCG, RTS, GOOSE AND MOOSE (we made this last one up; you passed the test), and someone on our staff will wreck someone on your staff — lovingly, of course.
we lead with personality
Surely you already love and/or hate that we do this from your time on our website. Our commitment to understanding and expressing a game’s persona is essential to our process. We want our audiences to remember the work we put out into the world, and one of the best ways to do that is to make sure that each campaign has a strong personality and point of view.
we always bring our AAA game
Every idea, asset, activation, and pdf that leaves our physical (and virtual) doors must live up to our highest standards. It doesn’t matter whether our client partner is making the biggest game of all time or a DIY indie — we want our audiences to be as excited as we are to play the games we work on.
we geek outwards
We discover what core fans geek out about, and then use that tinder bed to kindle the flame in broader audiences. This is more than an apt how-to-build-a-fire analogy. When we geek outwards, our work carries that inimitable core fan authenticity even as we lower the barriers to entry for newcomers.
we get games
Gaming isn’t just another vertical we’ve tacked onto our portfolio. It’s our whole point of view. We live and breathe games, and we understand how to reach gamers and gaming-adjacent audiences. Pick any genre: FPS, CCG, RTS, GOOSE AND MOOSE (we made this last one up; you passed the test), and someone on our staff will wreck someone on your staff — lovingly, of course.
we lead with personality
Surely you already love and/or hate that we do this from your time on our website. Our commitment to understanding and expressing a game’s persona is essential to our process. We want our audiences to remember the work we put out into the world, and one of the best ways to do that is to make sure that each campaign has a strong personality and point of view.
we always bring our AAA game
Every idea, asset, activation, and pdf that leaves our physical (and virtual) doors must live up to our highest standards. It doesn’t matter whether our client partner is making the biggest game of all time or a DIY indie — we want our audiences to be as excited as we are to play the games we work on.
we geek outwards
We discover what core fans geek out about, and then use that tinder bed to kindle the flame in broader audiences. This is more than an apt how-to-build-a-fire analogy. When we geek outwards, our work carries that inimitable core fan authenticity even as we lower the barriers to entry for newcomers.
we get games
Gaming isn’t just another vertical we’ve tacked onto our portfolio. It’s our whole point of view. We live and breathe games, and we understand how to reach gamers and gaming-adjacent audiences. Pick any genre: FPS, CCG, RTS, GOOSE AND MOOSE (we made this last one up; you passed the test), and someone on our staff will wreck someone on your staff — lovingly, of course.
